Posted By: Emily Weiss
Jim Sterling has a thriving YouTube channel. His videos include reviews of video games, along with longer video essays on the state of the games industry. Unlike a lot of other YouTubers, Jim refuses to monetize his videos, and instead supports himself through his Patreon page. But this doesn’t always prevent his videos from being monetized.
YouTube’s ContentID system, which came into being after a multitude of copyright disputes, was intended to allow copyright holders to “fingerprint” and claim their copyrighted material when it was used in other videos. As a result, some third parties, like Nintendo, could claim their copyrighted content through the ContentID system and monetize the video themselves.
Jim didn’t like this. So he decided to put copyrighted footage in his videos from multiple companies. Lo and behold, they claimed their content through the ContentID system. But since different companies had different ideas about the monetization of the video, the end result was that Jim’s videos ultimately remained without advertisements. Jim called his solution the “Copyright Deadlock.” But was his solution legal?