Google AdWords and Trademarks: The Difficulties and the Confusion

Posted By: Aidan L. Clark

Avoiding consumer confusion is the paramount goal of trademark law. Being able to identify a name or slogan—called a mark—with a certain product, service, or source of that product or service, can only benefit a well-running consumer market. As with many of our laws in the United States, they were drafted and codified in an analog-type time. Though, as we’ve moved into a digital-type era, issues and questions have arose about how to apply these laws to the new type of world in which we live. Trademark law is a prime illustrator of this struggle.
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